Rajasthan Heritage Week is rightfully the pride of Prasad Bidappa & Associates amongst all the fashion events put together thus far. Commissioned in 2015 by the Hon. Chief Minister of Rajasthan, Vasundhara Raje, whose State boasts of the highest number of artisans and craftsmen, the ‘Handmade in Rajasthan’ project set a mandate to popularise the locally woven Khadi and Kota Doria amongst designers all over India and the World. The third edition of the Heritage Week is all set to launch in the pink city of Jaipur this winter where we have helped orchestrated a fabulous line up of designers along with master artisans who will collaboratively present ‘The New Face of Khadi’, bringing in a modern twist to the Swadesi fabric of Khadi well known across the globe.
Many internationally renowned designers are featured like Bibi Rusell, who has worked to contribute towards the revival of handwoven textiles in her native Bangladesh, inspiring the CM to invite her to replicate the success of her earlier endeavours in Rajasthan. Rajasthan Heritage Week was conceptualized to promote the heritage textiles of Rajasthan and it has been a pleasure for us to realize this dream to boost the local textile and handicraft industry of Rajasthan. The Honourable Chief Minister of Rajasthan Vasundhara Raje said, “I am extremely pleased at the success of RHW which has created a sea-change in the perception and use of Rajasthan Khadi.”
This event has seen participation from the who’s who of the fashion industry and designers like Bibi Russell to Indian superstars like Rohit Bal, Abraham & Thakore, Rajesh Pratap Singh, Wendell Rodricks, Raghavendra Rathore and Rajasthani designers like Rohit Kamra, Ayush Kasliwal, Pallavi Jaipur, and many more designers come in every year, adding credibility and diversification to the kind of work being done with the fabrics and artisans of Rajasthan making Rajasthan handwoven fabrics the luxury statement of the year.
Prasad Bidapa, the ultimate fashion guru was instrumental in creating the format for Rajasthan Heritage Week. Bringing on board all the designers like Abraham & Thakore, Wendell Rodricks, Rajesh Pratap Singh, Rohit Bal and many more. He ensured that Jaipur based designers were well represented as well, after all the main objective was to put local talent on the world map.
National Award-winning weavers, printers and dyers showcased their own work as well as the work they do in tandem with top designers from around the country created a new dimension in the collections presented.
India has so many varieties of textiles and related art forms which need dedicated promotion. Such fashion-oriented events help in making India’s youth aware of their rich heritage and encourages them to integrate traditional styles with their modern sensibilities. Rajasthan Heritage Week is one such ongoing attempt to showcase traditional textile arts of the state in integration with the most talented designers in India and abroad.
The show has moved up the ladder in the last three years. The first year had only 7-9 artisans participating and only 35 stalls of the textile exhibit. Today, it has grown to include 19 artisans and 88 stalls. The event aims to create increased employment, success and a better quality of life for the artisans of the state, benefiting so many craftsmen and leading to development and social inclusion. PBA is all geared up to present this year’s event and hope to make it a grander success while upholding the heritage and age-old skills of the weavers and artisans.